With Kim Casey and Sam Higginson

The foundation of effective communication is trust. But there’s also a little more to it than that. Many people may do business with you at least once without trust, but trust is vital to build an ongoing business. By focusing on building meaningful relationships, you don’t just realize short-term success—you’re also opening the door to future referrals, return business, and even future team building.  

Three Main Relationships 

Your Customers: New customers may come from social media, referrals, or parties. Old customers are returning customers or people you’ve worked with in the past. 

Your Hosts: Look at host relationships as a collaboration. You both want the same thing: a successful party. Your host isn’t just “doing you a favor,” and they may not be as experienced as you. You and your host are working toward a mutual goal. 

Your Team Members: Communication with your team members may not always be perfect. There may be some sticky moments because you and your team members have different backgrounds, lives, and personalities.  

Rejection is one common theme in all three types of relationships. There may be pushback from customers, hosts, and team members—approach pushback with a problem-solving mentality.  Sometimes, the answer truly is no—and that’s okay. But when people seem hesitant, that’s where intentional communication can serve you.  

You don’t have to be an expert to have successful sales, parties, and recruitment. But you can realize your goals by caring about what you’re doing and the brand you’re creating.  

10 Tips for Intentional Communication 

Less is more. You have a lot to say and a lot of excitement, but bombing people with everything Zyia can be overwhelming.  

Read it aloud. Before you hit send, read it out loud. Does it sound like you? Scripts can be helpful, but make them yours. 

Always end with a question. No matter who you’re communicating with, ending in a question invites others to respond and share. 

Make it safe. Don’t be a bully—make it safe for a person to say no to a party or becoming a Rep if it’s not right for them right now.  

Focus instead on creating the space for yes. If you’re struggling to reach out, try this strategy: “I almost didn’t_____, but I decided to do it anyway because_____.” This method helps you reach out and lets them see your fear, vulnerability, and authenticity. 

Practice empathy. Sometimes people will have objections that don’t make sense to you. But you can acknowledge and care about someone and value them even when disagreeing.  

Try using the sentence “Tell me more.” This phrase can help open the door to a fuller conversation. Then, be silent and listen. 

It’s not about you. Remember that where someone else is emotionally has nothing to do with you.  

Be patient. Things often happen in other people’s time, not your own. But do uphold your end of things and follow through. 

Check your energy. Ask yourself, how are you showing up? Are you in the right headspace, with the right intentions, with empathy? 

Practice Is Essential 

Don’t worry about getting things perfect every time—your authenticity will shine through.