With Carrie Evans and Sam Higginson

Everyone loves to run their business efficiently while maximizing the rewards and sales. In this training call, Carrie Evans speaks about her success over the last three years at Zyia. As a ‘sports mom’ of three young kids, Carrie learned to make her business work for her. She breaks down how you can maximize your party efficiency each month.

Remember there are two main ways to measure your parties success:

  1. The Number of Parties Held – General
    • How many parties did you have? 
    • How many people attended? 
    • How much did you make on average?
  2. The Party Efficiencies – In-depth Reflection
    • How many people agreed to host from the parties?
    • Did you make strong connections with new people?
    • How many customers and return customers do you have from the parties?
    • What did you learn about yourself, your business, and your efficiency?

Carrie’s Efficient Strategy

Carrie sets a goal of making $1,000-$2,000 at each party. Therefore, she chooses to host fewer parties and maximize the quality of the ones she does hold. This strategy is not for everyone, but it is the best one for Carrie. She knows that fewer parties help her focus on conversations, making connections, and personalizing outfits for potential customers, hosts, and reps.

What Kind of Party Efficiencies Work?

When you’re trying to maximize rewards and sales for each party, it’s important to spend time getting to know your guests and connecting with them. 

Harness your time management skills.

Everyone is different, but Carrie spends about an hour editing content, replying to comments, or preparing scheduled content each day.

Create your own content.

Carrie recommends making your own Facebook party content, posts, and events instead of using a third-party app. She schedules her posts ahead of time and uses each post as an opportunity to connect and ask questions. 

Use their responses to help you engage at the party or DMs.

In the weeks leading up to the party, your posts should encourage response from attendees. First, use these responses to get to know everyone. Then, when you’re at the party, you can say, “Hey Tricia, you mentioned that you know the host from XYZ gym. How do you like it? Do you go there pretty often? The goal is to start having conversations to make connections and recommend gear that will work for their lifestyle.

Book parties from the parties.

Don’t be afraid to send a DM to the person who just bought an item or engaged all week with posts. Send them a quick DM saying: “Hey, I’m so glad you loved the {insert item} would you want to get the {insert matching item as well}? I’d love to give you a {%} discount if you’re open to hosting a party with me.”

Utilize the Facebook Live feature.

Try to go live more than twice during the party to welcome everyone. It is always nice to put a face to the name, especially if you’re curating outfits for them.

Lastly, Carrie tries to avoid theme parties because not everyone in the party may relate to that theme. So, to be efficient, she takes that time to learn everyone’s individual lifestyles, goals, and pain points.

Become a Personal Shopper

After the party, you become each person’s personal shopper. You want to create an outfit for each person that solves a problem, meets their needs, or would be something they can wear often. Start with these steps:

  1. Decide what outfit they would need and grab those product images from the website. 
    For example, if someone is a yogi but works a corporate job, add a versatile fitted tank to the outfit so they can easily layer a blouse with it for the workday.
  2. Then you’ll go to Canva and create a graphic that shows the full outfit.
  3. Once you’re done creating the graphic, save it, and download it as an image.  
  4. From there, you can send it to the person via DMs and ask how they like it.
    For example: “It was so great to meet you! I wanted to wish you luck on your upcoming marathon by offering a 50% off discount on this XYZ outfit I put together for you. How do you like it?”
  5. Remember to be open, understanding, and willing to change the curation to fit their needs better.

Learn What Works for You

Being efficient may look different for everyone, so it’s essential to check in with yourself and know your limits. A great way to start is by recognizing your mindset each day. Are you in a positive mood? If not, take a few minutes to center yourself, take some deep breaths, or a walk around the block. 

This is your business, and you should design it in a way that works and uplifts you so that you can be there for your customers and team.

Join us each Monday at 1 pm MST for our weekly series of trainings with industry expert Sam Higginson.