With Bri Fritts and Sam Higginson
Storytelling is essential to connecting with customers and with people who may be looking for a business opportunity. Incorporating your personal story and stories from others gives you an arsenal of tools to help you grow. If you’ve only been with Zyia for a short time, or you think your story doesn’t matter, think again! Your story has value and matters, even if you’ve just joined or thought it’s not very exciting.
Visualizing This Business
When we tell stories, we help others see themselves in this business and opportunity. A story is a bridge allowing people to connect with the products and us. We’re ensuring our customers and potential new Reps have all the tools they need to decide what is right for them. When we withhold our story, people may not see the full potential of Zyia.
Telling an Effective Story
You should develop a story that you can use to talk to others about Zyia. A good story has these components:
- Where I was: Where were you before Zyia came along? Was something missing?
- What I saw: Did you see the activewear first, or did you meet a Rep who was having success?
- What I did: How did you access the Zyia opportunity? Where did you begin?
- What happened: What were the results of those first things you did? What were your first successes?
- Where I’m going: What are your short- and long-term goals, and where will Zyia take you next?
Using these points will craft a story that makes the conversation personal and informative without feeling oppressive. Prepare a short and a longer version of your story and recognize your story will change over time as you grow and change.
It should be authentic and genuine! You don’t need to make anything up. Your true story is what people want to hear. You’ll find when you use the above points to develop your story, your why will emerge.
Share your story EVERYWHERE
Every time you have an audience, tell your story. Tailor it for social media, go live during parties, and offer it at events. Every time you tell your story is an opportunity for you. Realize your story may not resonate with everyone, and that’s ok. That’s where other stories can come in. Know the story of Zyia and Erin’s personal story, and incorporate other Reps’ stories. Their stories are important and valuable and may spark inspiration in others.
Objections and Concerns
Stories can also address objections and concerns. Validate their concerns, and incorporate stories as a way to address their objections specifically. For each objection you hear, look for a story that fits the objection to help them reframe their thinking.
Another great option is to bring in another person who has that specific story and connect them with the person who has concerns. A personal connection helps them feel heard.
Storytelling allows you to serve others by sharing something that can broaden their view of the world.
You’re reassuring people in the decision they’re making. You’re building better relationships, establishing solid lines of communication, and helping to resolve challenges. Think outside of yourself and tell your story!